City single rooms have custom-designed beds with a cocooning, wrap-around headboard and hand-made, pocket-sprung mattresses. The rooms have been meticulously designed to maximise the available space, and offer clever storage and beautiful bathrooms; finishing touches include custom-designed carpet, monogrammed cushions and specially commissioned artwork. Ideal for the business traveller or for a short break in London.

Deluxe rooms all overlook the gardens in Russell Square and are some of the best rooms in the house, with a real sense of place and a lovely attention to detail. Guests enjoy all of the design features they would find in a Superior room, along with an enhanced list of amenities. Deluxe double doubles have two double beds and make ideal family rooms with bags of space and beds so comfortable that even the kids might want a lie-in.

Guest rooms at The Principal London offer a double bed, custom-made for PRINCIPAL. The bedrooms have been thoughtfully laid out to provide a practical work desk and accent lighting alongside touches of luxury, from the rich colour palette and 300 thread-count bed linen to a unique collaboration with The Perfumer’s Story for the bathroom amenities.

Superior rooms provide additional space to our Guest rooms and are ideal for longer stays or as an affordable upgrade. Tara Bernerd & Partners have designed the interiors to reflect the heritage of the building, and to make the most of period details. Features include specially commissioned artwork, a curated selection of books, as well as beautiful bed linen and big fluffy bathrobes. Most rooms have king-size beds, but some have two double beds instead.

Suites are generous rooms with sofas and space to stretch out and relax. They include hand-made, pocket-sprung super-king mattresses made in the UK especially for PRINCIPAL and thoughtful touches such as fresh flowers daily, Dualit coffee maker, a selection of London ales in the mini bar, and a luxury tuck box of treats to which guests can help themselves. The ceramic-and-marble bathrooms offer a mix of walk-in shower stalls and roll-top baths.

Suites are generous rooms with sofas and space to stretch out and relax. They include hand-made, pocket-sprung super-king mattresses made in the UK especially for PRINCIPAL and thoughtful touches such as fresh flowers daily, Dualit coffee maker, a selection of London ales in the mini bar, and a luxury tuck box of treats to which guests can help themselves. The ceramic-and-marble bathrooms offer a mix of walk-in shower stalls and roll-top baths.

Suites are generous rooms with sofas and space to stretch out and relax. They include hand-made, pocket-sprung super-king mattresses made in the UK especially for PRINCIPAL and thoughtful touches such as fresh flowers daily, Dualit coffee maker, a selection of London ales in the mini bar, and a luxury tuck box of treats to which guests can help themselves. The ceramic-and-marble bathrooms offer a mix of walk-in shower stalls and roll-top baths.