Blog » Using Snapchat to promote your event
If you are completely new to Snapchat let me introduce you to the next big thing in events marketing. Simply put, Snapchat is an app that allows you to send a max 10-second photo/video to your friends who have the same app. Its appeal is the multitude of cute/funny/pretty filters that you can apply over your own face.
If you're over the puppy Snapchat filter or just started your journey on board the Snapchat train, there is now a new feature to obsess over called the Geo-filter. This is a creative image, illustration or effect that is applied over a photo taken on Snapchat. Even though this feature was launched a while ago, it's just beginning to catch on and turn social media marketing on its head.
If you want to find out more you can download the Snapchat Factsheet here.